"We did $780K in sales the year before. The next year we sold over $5 million. Same crew, same market. Different pitch."
6X+
Annual revenue
1
Year
2
New hires
The pitch book that transforms roofers into high-ticket closers.
Open with credibility — who you are, why you do this work, and what makes your company different. Earn trust before price ever comes up.
Show your liability coverage upfront so homeowners know they’re protected the second your crew steps on the roof.
Owens Corning Platinum, GAF Master Elite, manufacturer badges — proof you’re in the top 1% of roofers in your market.
Reframe the cheap-bid conversation. Show homeowners exactly what they give up — in workmanship, materials, and warranties — when they chase the lowest number.
Real photos from real jobs in their neighborhood — proof of craftsmanship, not just claims.
Side-by-side visuals of hail, wind, and water damage so homeowners can see what’s wrong with their roof for themselves.
A plain-English checklist homeowners can self-diagnose against — so they’re already nodding before you give your recommendation.
Tarping, landscaping, gutters, satellite dishes — the prep steps that separate professionals from crews that leave a mess.
Build tremendous value with your written Guarantees — no fine print, no surprises.
Removal, decking, underlayment, ice & water shield, accessories, shingles, ventilation, ridge cap — every layer of your roof system explained visually and branded as yours.
Good / Better / Best tiers led with monthly pricing — so homeowners see what every upgrade really costs per month, and you stop leaving premium dollars on the table.
The upsell opportunities homeowners actually say yes to when you frame them as part of the roof system, not extras.
Insurance policy terms decoded so homeowners aren’t blindsided by their carrier — and so you become the expert they call first.
Step-by-step what to expect when filing a claim — and exactly how you handle the carrier, adjuster, and supplements on their behalf.
Manufacturer warranties, workmanship warranties, and how to register them — locked in writing the day the job is done.
The full pitch book covers even more — financing, scope of work, change orders, and your custom callouts. Book a demo to see every chapter.
Thirty minutes. We'll walk you through the pitch book, the training curriculum, and what it would cost to roll this out for your team.
You lack a repeatable sales process
Your techs fail to build value so you blend in
Low company sales numbers (again)
Your techs choke at the kitchen table.
Your techs sell entry-level roof systems.
Every pitch book we ship is custom-branded, financing-integrated, and tested on real kitchen tables.
"We did $780K in sales the year before. The next year we sold over $5 million. Same crew, same market. Different pitch."
"Homeowners aren’t shopping us against three other bids anymore. We went from a 27% close rate to 53% in 60 days. The book pays for itself the first time you set it on a kitchen table."
We'll walk you through the pitch book, the training curriculum, and what it would cost to roll this out for your team. No pressure, no slide-deck pitch.